AdWords™ Seminars for Success
Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals. These in-person seminars will help you learn how to make the most out of the time and money you invest in AdWords.
- Want to learn how to get more out of your AdWords campaigns?
- Looking for account management tips from an industry professional?
- Ready to boost your ROI and drive more business to your site?
Find a Seminar in Your City
| City & Date | Levels | Leader | Sign Up |
|---|---|---|---|
| Orlando, FL: Monday, May 12, 2008 | Beginner/Intermediate | Anastasia Holdren | Register Now! |
| Portland, OR: Wednesday, June 25, 2008 | Beginner/Intermediate | Anastasia Holdren | Register Now! |
| Portland, OR: Thursday, June 26, 2008 | Advanced | Anastasia Holdren | Register Now! |
*AdWords Seminars are designed for individual AdWords advertisers managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.
Seminar Fee: $249 (USD)
Each day-long seminar is divided into two 4-hour sessions.
What does this cost include?
- $50.00 USD AdWords advertising credit*
- USB thumb drive with all seminar materials
- Refreshments
- Other Google goodies
*Promotional credit must be applied to an AdWords account within 30 days of attending an AdWords Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered AdWords Seminar session.
| Beginner (Morning session) | Intermediate (Afternoon session) |
|---|---|
Introduction to online advertising & Google AdWords
Account navigation
Billing & Reports
Beginning optimization:
|
Advanced optimization techniques
Bidding strategies
|
Meet the AdWords Seminar Leader
Anastasia Holdren
Stasia became a Google Advertising Professional Qualified Individual in January 2005. Since then she has helped numerous clients build and optimize their AdWords campaigns. Stasia has ten years experience managing Web technology projects and online marketing programs. She recently accepted the position of vice president for Sitening, a Nashville-based information technology company focused on search engine optimization (SEO) and search engine marketing (SEM). Before joining Sitening, she managed the Web departments for two Nashville-based custom publishing companies.
Stasia has extensive experience training people how to understand and use Web-based software. Her primary goal for AdWords Seminar participants is to increase understanding and comfort level with the software. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner's busy schedule and available budget.
Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website Boston.com and a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education, eMarketer.com, NashvillePost.com, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America.
Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family and an odd assortment of critters. Although most of her free time is spent with her two-year-old child, she finds balance by running, gardening and volunteering in her community.
Frequently Asked Questions
Q: What are AdWords Seminars?
AdWords Seminars are in-person training sessions designed to help you better manage your AdWords account and learn how to make the most out of your search advertising investment. These seminars can also help new advertisers learn how to use their accounts.
Q: Is Google running these seminars?
No. AdWords Seminars are being conducted by independent search marketing professionals who are not affiliated with, or employed by Google.
Q: How do I sign up?
To sign up, click here to register. Select the seminar you wish to attend. You will then be asked to submit some registration information. Then, you will be given the option to pay via PayPal. You may also submit payment using a different method, if you prefer. To do so, register for the seminar, then contact us immediately at seminar@sitening.com to arrange payment details.
Q: Can I attend more than one seminar?
You are welcome to attend more than one seminar, but bear in mind that the course topics will not vary from one session of the same level to another of the same level.
Q: When is the registration deadline?
While there is no set registration deadline, we encourage you to sign up early as seminars may become full. In addition, all attendees who register at least 7 days before the seminar start date will receive a $50 USD AdWords advertising credit. Click here to view the terms and conditions of advertising credits.
Q: What is the cancellation policy?
Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.
Q: Should I bring a laptop?
You will not need a laptop for this session. We recommend bringing a notebook and pen to take notes.
Q: May I videotape or make an audio recording of the session?
Video and audio taping will not be allowed. All materials will be provided on a USB drive for your future reference.
Q: Will lunch be provided? How about a snack?
No, lunch will not be provided for attendees. There will be a one-hour break between the morning and afternoon sessions. There will be a continental breakfast and two refreshment breaks.
Q: I have another question - how can I contact you?
You can email us at seminar@sitening.com if you have any additional questions.
Q: I am interested in attending a session in Canada — do you accept payment in Canadian dollars?
All seminar fees are quoted in US dollars. While PayPal (our payment processor) will accept Canadian credit cards, you will be charged the seminar fee in US dollars.
Event Details
Orlando, FL
Level: Beginner/Intermediate
Date: Monday, May 12, 2008
Location: Walt Disney World Swan and Dolphin 1200 Epcot Resorts Boulevard , Lake Buena Vista, FL 32830
Phone: (407) 934-1883
Website: http://www.swandolphin.com
Directions: Click here for directions
Seminar Schedule:
- Registration: 8:30 a.m. – 9:00 a.m.
- Session 1: 9:00 a.m. – 10:30 a.m.
- Mid-Morning Break: 10:30 a.m. – 10:45 a.m.
- Session 2: 10:45 a.m. – 12:00 p.m.
- Lunch Break: 12:00 p.m. – 1:00 p.m.
- Session 3: 1:00 p.m. – 2:45 p.m.
- Afternoon Break: 2:45 p.m. – 3:00 p.m.
- Session 4: 3:00 p.m. – 4:30 p.m.
Portland, OR
Level: Beginner/Intermediate
Date: Wednesday, June 25, 2008
Location: Doubletree Hotel & Executive Meeting Center Portland-Lloyd Center 1000 NE Multnomah , Portland, OR 97232
Phone: (503) 281-6111
Website: http://www.portlandlloydcenter.doubletree.com
Directions: Click here for directions
Seminar Schedule:
- Registration: 8:30 a.m. – 9:00 a.m.
- Session 1: 9:00 a.m. – 10:30 a.m.
- Mid-Morning Break: 10:30 a.m. – 10:45 a.m.
- Session 2: 10:45 a.m. – 12:00 p.m.
- Lunch Break: 12:00 p.m. – 1:00 p.m.
- Session 3: 1:00 p.m. – 2:45 p.m.
- Afternoon Break: 2:45 p.m. – 3:00 p.m.
- Session 4: 3:00 p.m. – 4:30 p.m.
Portland, OR
Level: Advanced
Date: Thursday, June 26, 2008
Location: Doubletree Hotel & Executive Meeting Center Portland-Lloyd Center 1000 NE Multnomah , Portland, OR 97232
Phone: (503) 281-6111
Website: http://www.portlandlloydcenter.doubletree.com
Directions: Click here for directions
Seminar Schedule:
- Registration: 8:30 a.m. – 9:00 a.m.
- Session 1: 9:00 a.m. – 10:30 a.m.
- Mid-Morning Break: 10:30 a.m. – 10:45 a.m.
- Session 2: 10:45 a.m. – 12:00 p.m.
- Lunch Break: 12:00 p.m. – 1:00 p.m.
- Session 3: 1:00 p.m. – 2:45 p.m.
- Afternoon Break: 2:45 p.m. – 3:00 p.m.
- Session 4: 3:00 p.m. – 4:30 p.m.
