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Google Introduces New Sliding AdSense Ads

Wednesday, December 26th, 2007

Google continues to test and introduce new ways to make their AdSense ads more profitable and useful. Their latest innovation is sliding ads. I first spotted it on a client’s website. It was active on a banner ad (468×60) and displayed left and right buttons for cycling (sliding) through ads. The video below shows what [...]

Posted in AdWords, Google Adsense, PPC, Tech Industry | 3 Comments »

BarCamp Nashville on Saturday

Thursday, August 16th, 2007

Sitening is a gold sponsor of the first ever BarCamp Nashville! If you haven’t already signed up, you can register for free here. Events will be taking place at Exit/In, Cafe Coco, and Fiesta Azteca, all within a few feet of each other on Elliston Place.
BarCamp is an all day affair, with speakers, [...]

Posted in AdWords, Company News, Conferences, Just for Fun, Tech Industry, Website Marketing | 2 Comments »

Google is Shutting Down AdWords-to-AdSense Websites (aka Arbitrageurs)

Monday, May 21st, 2007

Search Engine Roundtable is sounding the alarm for anyone who has created a Made for AdSense (MFA) website and is using AdWords to drive traffic. They cite this recent WebmasterWorld.com thread as proof. Publishers are reporting that their AdSense accounts are being terminated, because of their MFA websites.
The practice that’s being targeted by Google is [...]

Posted in AdWords, Google, Google Adsense, PPC, Website Marketing | 1 Comment »

Google AdSense Home Page Gets A New Look

Thursday, April 12th, 2007

Although some designs are probably too late to save — cough, Orkut — Google did a very nice job redesigning their AdSense entrance page. The old design (taken from Google’s cache) sports the same super-low-quality thumbnail that’s always been there, along with their oh-so-boring layout.

The new design is much cleaner and tight. The fluid layout [...]

Posted in Google, Google Adsense, Web Design | No Comments »

Screenshots and Walkthrough of Google’s New AdSense Referral Product

Thursday, April 5th, 2007

Google started rolling out their new AdSense Referral product on Thursday night. Here’s a step-by-step walkthrough of their new product that is in beta — shocking, I know.
Referrals
Google Referrals allow you to choose specific products or keywords as ads on your site. This allows you to match content directly to the ads and encourage users [...]

Posted in AdWords, Contextual Advertising, Google, Google Adsense, PPC, Review, Tech Industry | 3 Comments »

Google Launches AdSense Referrals (Beta)

Thursday, April 5th, 2007

Google has debuted a new AdSense Referrals product. Although AdSense has supported referrals for a handful products and services (AdWords, AdSense, Firefox, etc…) for some time, the new referral program is a dramatic change for the product. The email message being sent out states the following new features:

Earn extra revenue on a cost-per-action basis
Select ads [...]

Posted in Contextual Advertising, Google, Google Adsense | No Comments »

Increase Your Google AdSense Revenue With Ads Black List

Tuesday, February 6th, 2007

There are several ways to increase AdSense revenue — good color schemes, intelligent designs and clever ad positions. I recently stumbled upon another way to improve AdSense revenue. It’s called Ads Black List and it allows you to take advantage of a special feature called Competitive Ad Filter.

AdsBlackList.com is an unique project and it’s purpose [...]

Posted in Google Adsense, Strategy, Website Marketing | 2 Comments »

Google AdWords Location Targeting Preview - Made Easier

Wednesday, September 20th, 2006

The Google AdWords team recently announced the release of an ad preview tool for location targeting.
The search results and ads are not active, so you can preview at will without accruing impressions or accidental clicks. Best of all, you can refine the results page by adding location attributes and values manually to the URL of [...]

Posted in AdWords, Contextual Advertising, Google, PPC, Website Marketing | No Comments »

Goodbye Webalizer, Hello Google Analytics!

Monday, November 14th, 2005

Google Analytics was announced today, and it’s a big step forward for webmasters and web metrics.
Urchin, which Google bought earlier this year and used as a foundation for Analytics, was a nice product. A little expensive, but the reports were definitely a step ahead of the competition. The installation was hideous, though, [...]

Posted in Contextual Advertising, Google Adsense, Linux, Open Source, SEO, Strategy, Website Marketing | No Comments »

How To Test Google Adsense On Your Website

Thursday, October 27th, 2005

Google Adsense has the power to make very little money, or a tremendous amount of money, all on the same website. The disparity in income usually comes from poor ad placement, colors, and ad types.
Google Adsense Colors
There are generally three schools of thought regarding the color of Google Adsense ads on a website.

Mimic the Color [...]

Posted in Contextual Advertising, Google Adsense | 1 Comment »