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ABC News Redesign: A Case Study In What Not To Do

By Jon Henshaw

One of my favorite news websites is was ABCNews.com. They recently redesigned their website and destroyed most of what I liked about it. Their old design was similar to the New York Times. They had an easy to read home page that made all of the headlines visible. I could quickly scroll down the page and view all of the top stories. The only interactive component on the website was an image gallery that was related to the top five stories they were promoting. It acted as a slideshow and allowed the user to pause and click through the different pictures and headlines.

The headline slideshow wasn’t the best tool for users that wanted to see the most important stories at a glance, but it did seem to give balance to a sea of sections and headlines. Unfortunately, the decision makers at ABC’s interactive department decided that the future of the Internet should involve a tedious interface that would make their slideshow component look like static text.

Spending just thirty seconds with their new design makes it obvious that they designed it to punish the user. The new design caters to corporate brainwashed individuals that still believe that page scrolling is bad. In their attempt to keep the vertical height of the content stunted, they successfully hid 70% of the content and made the page look embarrassingly bare of any real content.

ABC News Redesign

Are a series of tabs, marquees and iframe-like scrollbars the future of the Internet? I certainly hope not. What ABC News failed to see is that the typical Internet user has a hit-and-run mentality. They usually seek specific information and desire the quickest way to scan, process and digest that information. The new ABC News design assumes that the user has time on their hands. It now takes at least two to four times the amount of time to click, drag and watch all of the different content they’re trying to present to the user. I don’t have the time or the patience to wade through that, and I don’t think many other users will either.

This entry was posted on Sunday, April 29th, 2007 at 1:09 am and is filed under Commentary, Review, Web Accessibility, Web Design, Website Review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


3 Responses to “ABC News Redesign: A Case Study In What Not To Do”

  1. sum0belly Says:

    Right on the mark. For any other entity thinking about a revamp, using all the bells and whistles and all googly eyed over Web 2.0, please read the user comments about ABC’s redesign. The above blog is right on the mark. http://abcnews.go.com/US/comments?type=story&id=3092111

  2. Ari Says:

    I’m glad I’m not the only one who thinks this way. I just went to the 20/20 website to find out one simple piece of information — what’s on 20/20 tonight? — and I couldn’t find it. Plus, it makes my eyes bleed.

  3. Adam Messinger Says:

    I found your post while I was researching my own write-up of this anti-user design crime. I have to say, you’re right on the money.

    I quoted your comment about punishing users (with credit and a link back, naturally). If that’s not okay with you, just let me know and I’ll remove the quote from my article.

    Thanks for speaking out about this; for some reason it seems that few people in this business are.

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