Our Team

• Shelly Dennison
• Kellie Grinder
• Jon Henshaw
• Anastasia Holdren
• Scott Holdren
• Patrick Keeble
• Amy Mauk
• Matt Mikulla
• Trey Piepmeier
• Lee Smith-Bryan
• Jason Tan
• Joel Taylor

Anastasia Holdren — VP of Business Development

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Experience

Communication is my passion. I help clients achieve business goals through Web media, email campaigns and search engine marketing (SEM).

After studying journalism in college and interning at several newspapers I was ready to be a reporter. Two companies extended job offers: one, a highly respected mid-sized paper, the other, an Internet Service Provider (ISP) looking for a writer. I went with my gut and chose the technology company. I'd never used the Internet but I had a good feeling about my choice.

I quickly progressed from content creation to Web production, then project management, and then account management. I've had the opportunity to manage Web development projects, email marketing campaigns and search engine marketing (SEM) projects for clients including Osram Sylvania, Harvard Business School Executive Education, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America.

Before joining Sitening, I managed the Web department for a custom publishing company. While there, I became a Google qualified advertising professional and used a variety of email marketing software, including MyEmma and ExactTarget. I've designed and implemented custom content management systems and worked with out-of-the box enterprise solutions. Before moving to Nashville I worked for Boston.com and Lara Consulting Group, a Boston-area Web development agency.

Philosophy

"Don't forget the user." Software shouldn't intimidate people, and by keeping the user experience in mind throughout a technology project, you can create elegant tools that are simple to use and easy to understand.

Web technology projects are collaborative efforts, and depend on strong working relationships between marketing and IT departments. I understand both, and can help bridge the gap between marketing goals and technology best practices and limitations.

OS & Equipment

• Mac OS X
• iMac (Intel)
• iPod mini
• And a Windows box for testing

Favorite Editors

• BBEdit
• Homesite

Email Newsletters I Read

• EMarketer
• MarketingSherpa
• SearchDay
• Inside AdWords
• A.Word.A.Day

Current Events

AdWords Seminars for Success

• Orlando, FL
• Portland, OR
• Portland, OR

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